Marketing

Josh Goldstine will oversee marketing and distribution for Warner Bros., Paramount and Skydance film labels; he is a seasoned Hollywood...

Sports Marketing MVPs 2026 shows how live sports, creators and first-party data drove 3 million sign-ups, 27 billion impressions and...

Women's sports marketing: BizBash and Czarnowski's 2026 white paper finds the audience exists, but uncertainty about it is limiting sponsor...

Jamia Bigalow joins NBCUniversal as EVP of partner marketing on Oct. 1, reporting to Matt Schnaars and leading partner campaigns...

AI mascots: Meta's Muse (Sept. 8) and OpenAI's Dots (Sept. 29) use friendly characters to boost trust, but surveys and...

Influencer-backed travel agent side hustle left recruits paying sign-up costs, monthly fees and earning little through InteleTravel and PlanNet Marketing.

How Firehouse Subs, a 1,500-unit chain, plans to steal share from Subway by using a new agency, a national sports...

AI marketing payoff: Bain's survey of 1,397 executives found only 6% report major gains; leaders centralize AI and use first-party...

Campari marketing keeps Aperol and Campari relevant by blending heritage, bartender training, experiential activations and mindful-drinking options.

Expedia reorganized marketing for the AI era under CMO Jochen Koedijk; Ad Age listed six operational moves marketers can copy...