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Jamia Bigalow joined NBCUniversal on Oct. 1 as executive vice president of partner marketing in the company’s platform distribution and partnerships group. She reports to Matt Schnaars and will be based at NBCU’s West Coast headquarters in Universal City. In the role, Bigalow will lead partner-facing campaigns that span streaming, broadcast and cable distribution and will work with NBCU’s internal marketing and growth teams. Her hire follows a stint building partner marketing at Amazon Fire TV and more than a decade leading distribution marketing at Fox Networks Group.
Key takeaways
- New hire: Jamia Bigalow joined NBCUniversal as executive vice president of partner marketing on Oct. 1.
- Reporting line: Bigalow reports to Matt Schnaars, president of NBCUniversal Platform Distribution & Partnerships.
- Previous roles: Before NBCU, Bigalow stood up partner marketing for Amazon Fire TV after more than a decade at Fox Networks Group and earlier roles at NFL Network, Disney and Starz.
- Location: Bigalow is based at NBCU’s West Coast headquarters in Universal City.
Table of contents
- Key takeaways
- What Bigalow’s role covers at NBCUniversal
- Why NBCUniversal hired from Amazon and Fox
- Career path and background that fed into the hire
- Internal moves and where Bigalow fits in the organisation
- Case for and against the hire driving partner growth
- What to be careful about
- Frequently asked questions
What Bigalow’s role covers at NBCUniversal
Jamia Bigalow’s title places her inside NBCUniversal’s platform distribution and partnerships group, where she will focus on partner marketing for distribution relationships. The material says she will work with streaming, broadcast and cable distribution partners and coordinate with NBCU’s internal marketing and growth teams to deliver partner-facing campaigns across the company’s brands.
The role sits within a group led by Matt Schnaars, who is named as president of NBCUniversal Platform Distribution & Partnerships, and Bigalow will be based at NBCU’s West Coast headquarters in Universal City. Schnaars’s statement specifically tied partner marketing to growth across NBC, Peacock, Telemundo, Bravo and NBCSN and to NBCU’s FAST channel portfolio, signalling the breadth of channels her remit will touch.
Why NBCUniversal hired from Amazon and Fox
Variety’s item highlights Bigalow’s recent role at Amazon Fire TV, where she worked on brand and integrated marketing and established the partner marketing function. That experience is directly relevant to a business that must coordinate launch and promotion with platforms such as streaming device partners and app storefronts.
Before Amazon, Bigalow spent more than a decade at Fox Networks Group leading distribution marketing across entertainment, news and sports properties. NBCU’s quoted praise links her experience at top companies across streaming, broadcast and cable to the company’s media portfolio composition and its stated focus on platform growth, which is the rationale the company gave for hiring her.
Career path and background that fed into the hire
Bigalow’s CV in the material traces a path from early roles at Disney and Starz to director of affiliate marketing for the NFL Network as part of its launch team, then to Fox in 2005 and onward to Amazon in January 2021. The article notes she graduated from Arizona State University with a bachelor’s degree in communications.
That timeline is echoed in the press material: her experience covers affiliate and distribution marketing across linear and digital channels, which the company frames as a fit for leading partner marketing across NBCU’s broadcast, cable and streaming outlets.
Internal moves and where Bigalow fits in the organisation
The material also notes an internal title change: Lindsay Vogelman has the new title of senior vice president, strategic partnerships and business development, a shift from SVP, strategic partnerships and partner growth. Vogelman’s remit is described as focusing on new distribution opportunities and revenue streams across global partners, working with Gus O’Brien, president, international networks and direct-to-consumer for NBCUniversal Media Group.
That detail positions Bigalow on the partner marketing execution side while Vogelman’s new title signals a parallel focus on strategic deal-making and revenue development: two distinct, named roles the article identifies as part of NBCU’s platform and distribution organisation.
| Name | New title | Focus |
|---|---|---|
| Jamia Bigalow | Executive vice president, partner marketing | Partner marketing for platform distribution and partnerships |
| Lindsay Vogelman | Senior vice president, strategic partnerships and business development | New distribution opportunities and revenue streams across global partners |
Case for and against the hire driving partner growth
The case for
- Bigalow’s experience at Amazon Fire TV and more than a decade at Fox Networks Group gives her direct experience with distribution and device partners that NBCU cites as central to platform growth.
- Her placement in Universal City and direct reporting to Matt Schnaars embeds partner marketing in the platform distribution team, which the company frames as a lever for growth across Peacock, NBC and other NBCU brands.
The case against
- The role requires coordination across streaming, broadcast, cable and FAST channels; friction between internal marketing, growth teams and distribution partners could slow campaign rollouts.
- Parallel senior moves—such as Lindsay Vogelman’s new strategic partnerships and business development title—create a need to clearly delineate executional and deal-making responsibilities to avoid overlap.
What to be careful about
- Ambiguity between partner marketing (Bigalow) and strategic partnerships/business development (Vogelman) could cause duplicated effort without a clear handoff.
- Delivering cohesive campaigns across Peacock, NBC, Telemundo, Bravo and NBCSN requires alignment among multiple internal teams; misalignment would limit the hire’s impact.
The bottom line
NBCUniversal’s hire of Jamia Bigalow formalises an executive-level bet on partner marketing as a growth channel across the company’s broadcast, cable and streaming assets. The appointment pairs a leader with device and platform experience from Amazon and long-standing distribution experience from Fox with a platform distribution organisation led by Matt Schnaars. The company also reshuffled a senior strategic role in Lindsay Vogelman, signalling parallel pushes on executional marketing and deal-oriented partnerships. The near-term measure of success will be the clarity of responsibilities between those teams and the rollout of named partner campaigns led by Bigalow.
What to watch
- Watch for NBCUniversal announcements of partner-led campaigns that name Jamia Bigalow as the lead; no date has been set.
- Watch for any joint announcements from NBCU and distribution partners (streaming-device platforms or cable partners) that cite new promotional programs managed by Bigalow; no date has been set.
- Watch for NBCU statements clarifying the division of responsibilities between Bigalow’s partner marketing team and Lindsay Vogelman’s strategic partnerships function; no date has been set.
Frequently asked questions
Who is Jamia Bigalow?
Jamia Bigalow is the new executive vice president of partner marketing at NBCUniversal; she joined the company on Oct. 1 and reports to Matt Schnaars.
What is Bigalow’s relevant experience?
Bigalow built partner marketing at Amazon Fire TV after more than a decade at Fox Networks Group; earlier roles included director of affiliate marketing at NFL Network and positions at Disney and Starz.
Where will Bigalow be based and what will she oversee?
She will be based at NBCU’s West Coast headquarters in Universal City and will lead partner-facing marketing campaigns across NBCU’s distribution relationships with streaming, broadcast and cable partners.
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