Marketing

Jay Kreps says AI's upside demands reckoning with its dark side, pointing to model breaches and resignations and calling for...

Keywords Studios has combined seven creative and media businesses into FreeAnimal, a global agency intended to pool boutique teams and...

Influencer marketing can drive rapid traffic and sales: examples include a roughly 250% overnight surge and an 8.1 rating, but...

Brandweek panel with Mark Stenberg, Cheryl Guerin, Nick Hammitt and Edwin Wong on using AI, measurement and emotional storytelling to...

GTA Online has driven Rockstar's revenue and engagement since GTA V; Rockstar still supports it but hasn't confirmed if GTA...

Halo Collar combines device telemetry, subscriptions, Snowflake and third-party enrichments with Northbeam to lift unaided awareness from 17% toward 25–30%

Jennifer Creegan will join Disney as its first marketing technology and operations chief, reporting to Asad Ayaz and starting on...