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Allied Global Marketing has renewed a three-year lease for the entire 13th floor of the Woolworth Building, covering 28,098 square feet at 233 Broadway. The tenant has occupied that floor since 2016 and will remain in the Cammeby’s International–owned property under the renewal. Cammeby’s did not disclose the asking rent; CBRE reported the average office asking rent in Lower Manhattan was $61.34 per square foot in the second quarter of 2026. The lease renewal was first reported by Commercial Observer.
They value the building’s identity, the quality of its spaces and the opportunity to be part of a community that includes leaders in architecture, fashion, marketing, design and culture. Allied’s renewal reinforces that strategy.
Aron Weber, regional director at Cammeby’s
Key takeaways
- Lease size and term: Allied Global Marketing signed a three-year renewal for 28,098 square feet on the Woolworth Building’s 13th floor.
- Building owner: The space is in the Cammeby’s International–owned Woolworth Building at 233 Broadway.
- Market context: CBRE put the average office asking rent in Lower Manhattan at $61.34 per square foot in Q2 2026.
- Other recent moves: SHoP Architects expanded to 56,196 square feet in the building, and Goody’s took 5,000 square feet on the ground floor.
Table of contents
Deal specifics: space, term and representation
Allied’s transaction covers the whole 13th floor of the Woolworth Building and is recorded as a three-year renewal for 28,098 square feet. Cammeby’s International, which owns the property at 233 Broadway, confirmed the renewal but did not disclose the asking rent tied to the new term. Cammeby’s supplied the floor and term details directly.
On brokerage, the material names David Ofman and Brian Siegel as representatives for Cammeby’s, and David Dusek as the tenant negotiator. The source text omits the brokerage firms associated with those individuals; that detail appears in the verify list below and should be confirmed with the parties involved.
Key names on the file
The renewal notice lists Aron Weber of Cammeby’s making the case for tenant retention, and quotes David Dusek commenting on access to public transportation for employees. The Lawrence Group was contacted for comment but did not respond, per the source.
Why tenants stay: building identity and location
Cammeby’s framed Allied’s decision as part of a wider strategy: tenants are opting to remain for the building’s identity, the quality of spaces and the chance to be among firms in architecture, fashion, marketing, design and culture. That language comes from Aron Weber’s statement on the renewal and is presented as the landlord’s rationale for retention.
Location is a practical draw as well. The lease memo cites proximity to transit as a factor in Allied’s decision; CBRE data cited in the same source shows Lower Manhattan asking rents averaged $61.34 per square foot in Q2 2026, giving a market benchmark against which future renewals at 233 Broadway will be judged.
Market signal
An iconic address can anchor demand even when landlords decline to publish asking rent. The Woolworth Building’s mix of creative and design tenants suggests landlords can trade on identity as well as pure rent economics when negotiating renewals.
What Allied’s renewal means for 233 Broadway
Keeping a single-tenant floor occupied reduces near-term vacancy risk at 233 Broadway and maintains foot-traffic for ground-floor retailers. The building already houses large occupants: SHoP Architects expanded to 56,196 square feet and Goody’s occupies 5,000 square feet on the ground floor, signaling a mix of office and hospitality tenants in the property.
A three-year term is a shorter horizon than many conventional corporate leases, so the renewal buys stability for the immediate term while leaving the landlord and tenant flexibility for the next market reset. Absent a disclosed asking rent, observers will watch whether future renewals mirror the publicly reported average for Lower Manhattan or diverge based on the Woolworth Building’s unique appeal.
| Tenant | Space | Date |
|---|---|---|
| Allied Global Marketing | 28,098 sq ft (13th floor) | September 22, 2026 |
| SHoP Architects | 56,196 sq ft | in March |
| Goody’s | 5,000 sq ft | in May |
Near-term cases for and against stronger occupancy
The case for
- The Woolworth Building’s iconic address and a cluster of creative tenants support retention, a point the landlord’s regional director, Aron Weber, highlights.
- A confirmed renewal of a full floor reduces immediate vacancy risk and preserves income for the landlord over the three-year term.
The case against
- Cammeby’s declined to disclose the asking rent, which makes it harder to judge whether the deal reflects rising or softening market rates compared with the $61.34 per-square-foot Lower Manhattan average in Q2 2026.
- Allied’s three-year horizon is short relative to traditional office leases, which could leave the building exposed to rollover risk sooner than with longer-term commitments.
What to be careful about
- Short term length: a three-year renewal concentrates rollover risk around the lease’s expiry.
- No disclosed asking rent: lack of transparency increases uncertainty about how the deal compares with current market pricing.
- Tenant concentration: occupancy of a whole floor by a single tenant creates more acute vacancy risk if that tenant departs at term end.
The bottom line
Allied Global Marketing’s decision to stay at 233 Broadway secures occupancy of a full floor in a high-profile Lower Manhattan property and gives the landlord a near-term income runway. The renewal reinforces the Woolworth Building’s position as a home for creative and hospitality-focused tenants, even as the landlord declined to publish asking rent. With a three-year horizon, the lease offers immediate stability but also sets a relatively near date for another potential market test. Observers and competing landlords will watch whether future renewals disclose rents that track or diverge from the $61.34 per-square-foot Lower Manhattan benchmark cited for Q2 2026.
What to watch
- Watch for Cammeby’s to disclose the asking rent for Allied’s renewal; no date has been set.
- Watch for whether Allied extends beyond the current three-year term or relocates after it ends; no date has been set.
Frequently asked questions
How much space did Allied renew at the Woolworth Building?
Allied renewed the entire 13th floor, a 28,098-square-foot office in the Woolworth Building at 233 Broadway.
How long is Allied’s renewal term?
The company signed a three-year lease renewal, according to the landlord’s statement.
Who represented the landlord and tenant in the deal?
The source names David Ofman and Brian Siegel as representing Cammeby’s and David Dusek as negotiating for the tenant; the brokerage firms for those individuals were not listed and remain to be confirmed.
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